Niyatee Dhaval Shah is the founder of CriyetivlySocial, a personal branding and content strategy consultancy that helps consultants, coaches, and service-based businesses build a strong and credible online presence through strategic Instagram content.

Through relatable, authority-driven content, Niyatee focuses on helping brands build trust, improve visibility, and create meaningful audience connection. Her approach combines storytelling, branding psychology, content planning, and AI-powered content systems to help businesses stay consistent and position themselves professionally online.

From reels and carousel strategies to personal branding direction and audience-focused messaging, CriyetivlySocial supports brands in turning social media into a platform that attracts the right audience and creates real business opportunities.